Finding a Good Copywriter
If you want to earn money online, you're going to have to have a site. If you would like that site to be profitable, it has to be written really well. Unless you're good at copywriting already it's wise to hire someone well-qualified to write the text on your website. A good copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are born equal. Some are really gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how to figure the difference.
Does the copywriter have a site of his or her own? Any copywriter that wishes to write web copy should have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with your own website? Take note of the copy used on this site also. If you notice many mistakes, this is a bad sign.
How favorably do you respond while you are reading the copywriter's own copy? This involves more than just finding grammar and spelling mistakes. Do you have any sort of emotional reaction to the words on the website? Are you feeling warmly toward the writer? Does his or her words make you want to keep on reading and learn more about the writer? Does the copy make you feel like you want to employ that copywriter instantly? Does it make you want to run away? Does it make you furious? These are all very important responses and they demand your attention.
Carry out some background research on the copywriter. Try searching for reviews on forums and independent sites. It's highly likely that the only reviews you are going to see on the writer's website are going to be positive. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Look closely at these reviews and feedback. Ask the writer to give you a couple of references. Make sure that you follow up and genuinely get a hold of those references so that you can ask for an honest opinion from them.
Make sure dig this you spend some time going through the samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing reads this post like it was copied from Wikipedia or is particularly unclear, it's best to find someone else.
There are a number of different ways to discover if a copywriter is worth spending your money. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.